An alumnus of Wagner College in Staten Island, Steve Keshtgar is an accomplished entrepreneur who has served as president of Motor Parkway enterprises for over 35 years. Under the leadership of Steve Keshtgar, the business has expanded to incorporate several gas stations and convenience store franchises.
Convenience stores are situated in convenient places where shoppers can quickly purchase a wide range of consumable products. Store owners have to constantly look for ways to attract more customers and expand their portfolio, given the increasing competition within the sector.
One of the creative strategies of taking a convenience store business to the next level is using a digital loyalty program. A digital loyalty program which is similar to a traditional loyalty program, is a technique that offers customers incentives after making purchases and builds strong relationships with them to keep them coming back.
Unlike traditional programs that rely on physical loyalty cards, which can get lost and are expensive to print, digital platforms use highly intuitive and interactive digital platforms that offer customers a unique experience coupled with convenience. Some digital loyalty programs are compatible with mobile wallets, such as Google Pay and Apple Wallet.
Besides customers earning points and redeeming rewards, digital loyalty programs go the extra mile and customize offers according to a customer’s previous purchases. Offering a more creative approach, these programs also incorporate a fun approach to shopping, such as Scratch and Win deals that seek to recognize customers for their continuous loyalty.
Convenience stores are situated in convenient places where shoppers can quickly purchase a wide range of consumable products. Store owners have to constantly look for ways to attract more customers and expand their portfolio, given the increasing competition within the sector.
One of the creative strategies of taking a convenience store business to the next level is using a digital loyalty program. A digital loyalty program which is similar to a traditional loyalty program, is a technique that offers customers incentives after making purchases and builds strong relationships with them to keep them coming back.
Unlike traditional programs that rely on physical loyalty cards, which can get lost and are expensive to print, digital platforms use highly intuitive and interactive digital platforms that offer customers a unique experience coupled with convenience. Some digital loyalty programs are compatible with mobile wallets, such as Google Pay and Apple Wallet.
Besides customers earning points and redeeming rewards, digital loyalty programs go the extra mile and customize offers according to a customer’s previous purchases. Offering a more creative approach, these programs also incorporate a fun approach to shopping, such as Scratch and Win deals that seek to recognize customers for their continuous loyalty.
